What changed: Bing has added Topics Portfolio to its AI Performance report as a beta feature. It clusters grounding queries where a site appears into broader topics and provides approximate measures of topic size, cited sites and queries. It also identifies opportunity queries where other sites appear but the user's site does not.
Who is affected
The feature concerns businesses using Bing Webmaster Tools to examine their sites' presence in AI-generated answers. Access depends on sufficient site data. The source highlights publishers working on content strategy and editorial planning as particularly relevant users.
What it means for your business
For businesses using Bing Webmaster Tools, this means being able to examine the topics where their sites receive citations alongside queries where other sites appear. The beta figures provide planning signals, and the automated topic classifications can contain errors.
What to do
Open your site's AI Performance report in Bing Webmaster Tools. If Topics Portfolio appears, review the topics where your citations are concentrated, then examine the opportunity queries. Use the feedback controls to flag topics or queries that do not fit your site.
When it takes effect
The source gives no date. The feature is being offered in beta, with visibility dependent on sufficient site data.
Source: https://blogs.bing.com/webmaster/2026/10/introducing-topics-portfolio-beta-in-ai-performance/
