What changed: In an Ads Decoded podcast episode, Google shared three takeaways on Demand Gen campaigns and creative asset testing: start with existing social assets, try Asset Studio's multimodal video creation (powered by Gemini Omni, turning website URLs and photos into high-quality videos), and let data drive gradual, quality-focused testing.
Who is affected
Advertisers running Demand Gen campaigns and YouTube performance ads.
What it means for your business
For businesses running YouTube Demand Gen ads, this means they can speed up creative production by reusing existing social assets and by using Asset Studio's new feature that turns website URLs and photos into videos.
What to do
Check that your existing social assets meet Google's asset specs and guidelines, try Asset Studio's multimodal video creation feature, and test new ad variations gradually while monitoring data results.
When it takes effect
source does not provide a date
Source: https://blog.google/products/ads-commerce/creating-assets-youtube-ads/
