What changed: Google launched the preview of a unified Connected Apps Platform that lets developers build and manage apps for both Search and the Gemini app. Developers integrate via a cloud-hosted MCP server or Android MCP using the AppFunctions APIs, then register, test, and submit their app through the Google Connected Console, choosing whether it goes live on Search, Gemini, or both.
Who is affected
The source covers app developers building for Search and/or the Gemini app, including partners such as Adobe, Calm, Experian, Localiza, and Peloton; it does not specify any other limitation.
What it means for your business
For businesses with their own app or service wanting to reach users via Search or Gemini, this means they can now register that app in the Google Connected Console and have it surfaced to Search and Gemini users.
What to do
If you want your app available on Search and Gemini, sign up for the preview at developers.google.com/connected-apps, integrate via a cloud-hosted MCP server or Android MCP using the AppFunctions APIs, and submit your app for review through the Google Connected Console.
When it takes effect
The source says the platform entered preview on Oct 28, 2026, with access opening in phases and more developers, markets, and products to be added in the coming months; no fixed effective date is given.
Source: https://blog.google/innovation-and-ai/technology/developers-tools/connected-apps-one-place/
