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News · E-Commerce

Readily accessible loyalty card advertising falls under discount sales rules

Changes effective on 1 August 2026 brought readily accessible loyalty card schemes under discount sales rules, affecting businesses advertising these schemes, the Trade Ministry said.

1 min read Source: ticaret.gov.tr

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What changed: Readily accessible loyalty card schemes were brought within the discount sales framework. The Ministry reported failures to meet the relevant obligations in advertising for these schemes and said administrative sanctions were imposed on noncompliant advertisements.

Who is affected

Businesses advertising readily accessible loyalty card schemes are affected.

What it means for your business

For businesses using readily accessible loyalty card schemes, advertisements promoting those schemes must also meet discount sales obligations.

What to do

List the advertisements promoting your readily accessible loyalty card scheme and check each advertisement against the discount sales obligations.

When it takes effect

The regulatory amendments described by the source took effect on 1 August 2026.

Source: https://ticaret.gov.tr/haberler/ticaret-bakanligi-aldatici-reklamlara-karsi-denetimlerini-kararlilikla-surduruyor

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