What changed: Microsoft Clarity launched three new capabilities: Agentic Analytics (an Agent Activity dashboard showing AI agent searches, form submissions, logins, downloads, bookings and checkouts, plus task simulations), Brand Agents (letting eligible WooCommerce and Shopify merchants' products appear across Microsoft Copilot, Bing and MSN, and giving local businesses a CRM-connected booking assistant), and Ask Clarity (a question-and-answer feature backed by session recordings, currently in closed beta for retailers).
Who is affected
The source says this applies to all Microsoft Clarity users globally, with the Brand Agents expansion specifically covering eligible WooCommerce and Shopify merchants and WordPress-based local businesses.
What it means for your business
For businesses using Microsoft Clarity, this means being able to see exactly which steps AI agents complete on their site, and for WooCommerce or Shopify sellers, having products surface in Microsoft Copilot and Bing.
What to do
Review AI agent traffic in the Agent Activity dashboard and test key tasks with simulations; enable Brand Agents if you use WooCommerce or Shopify; if you run a WordPress-based local business, install Clarity, publish a Brand Agent, and connect your CRM.
When it takes effect
The source states Agentic Analytics and Brand Agents are globally available starting today, while Ask Clarity remains in closed beta for retailers only.
Source: https://clarity.microsoft.com/blog/clarity-connects-agents-llms-people/
