What changed: Shop's web experience now lives at shop.com instead of shop.app, and existing shop.app links redirect automatically to shop.com. Store, product, and channel settings are unaffected.
Who is affected
Shopify stores using the Shop channel/app; the source does not state any further scope limitation.
What it means for your business
For merchants using the Shop channel, this means shop.app links shared in social bios or ads now redirect automatically to shop.com, while store settings carry over unchanged.
What to do
Update any shop.app links in your social bios, ads, or other channels to shop.com whenever convenient; the redirect keeps working even if you don't.
When it takes effect
September 29, 2026 (source publish date; noted as taken from the feed rather than the page)
Source: https://changelog.shopify.com/posts/shop-is-now-at-shop-com
