What changed: Shopify Analytics added annotations to supported time-series reports, letting users add a title, description, date or date range, and annotation type for business moments like a campaign launch, creator mention, supplier change, promotion, or operational improvement.
Who is affected
Staff with Reports permission who use Shopify Analytics; the source does not specify a particular business size or industry.
What it means for your business
For businesses using Shopify Analytics, this means the reasons behind performance shifts (campaigns, supplier changes, promotions) can now be recorded directly on the report instead of in spreadsheets or team chats.
What to do
Record key business moments that affect your sales (campaign launches, supplier changes, promotions) in the annotations panel as they happen.
When it takes effect
The source dates this announcement October 1, 2026; no separate effective date is given.
Source: https://changelog.shopify.com/posts/add-your-own-notes-to-shopify-analytics
