What changed: Shopify released bubble maps in Analytics, which group nearby shipping or billing addresses into bubbles sized by a chosen metric, such as orders or total sales. Merchants can open the new 'Order hotspots by shipping location' report or add Shipping address or Billing address to any report; bubble maps are now available in reports and dashboard cards for everyone with access to Analytics reports.
Who is affected
Any merchant who ships orders and has access to Shopify Analytics reports is covered; the source does not mention a specific plan or region restriction.
What it means for your business
For businesses using Shopify, this means seeing where orders are concentrated directly on a map, without grouping reports by city/region or exporting to a spreadsheet, to guide stocking, fulfillment, and regional marketing decisions.
What to do
Open the new 'Order hotspots by shipping location' report in Analytics, or add the Shipping address or Billing address field to an existing report, then use the bubble clusters to review where stock, fulfillment, or regional marketing should be focused.
When it takes effect
The source page is dated October 28, 2026, and states bubble maps are now available for everyone with Analytics report access; no separate effective date is given.
Source: https://changelog.shopify.com/posts/find-your-sales-hotspots-with-bubble-maps-in-shopify-analytics
