What changed: Shopify Analytics added an App Events category, letting merchants view events from supported apps, such as marketing emails sent or loyalty rewards redeemed, directly in the reports they already use, track activity over time, compare metrics across apps, and filter or group results by details like campaign or message type.
Who is affected
The evidence points to Shopify stores using supported apps that send app event data, such as marketing or loyalty apps; which data appears depends on whether installed apps support this feature.
What it means for your business
For businesses using Shopify, this means they can track their marketing and loyalty apps' activity directly inside Shopify Analytics reports instead of checking separate app dashboards.
What to do
Open a report in Shopify Analytics, select metrics and dimensions from the App Events category in the configuration panel, or query app events with ShopifyQL, and check whether your installed apps support this feature to see what data appears.
When it takes effect
The source states this feature was announced and made available on October 28, 2026; no separate effective date is given.
Source: https://changelog.shopify.com/posts/see-activity-from-your-apps-in-shopify-analytics
