What changed: Campaign Autopilot is now available to all Shopify merchants; once a merchant sets budget and guardrails, it looks at store, product and customer data to build campaigns across Meta Ads, Microsoft Advertising, Snapchat, Shop and Shopify Messaging (soon X Ads), decides which channels to run and shifts budget toward what's working, and also suggests SEO optimizations for review and approval.
Who is affected
All Shopify merchants with access to the Growth tab in Shopify admin; the source does not mention any regional restriction.
What it means for your business
For businesses using Shopify, this means handing multi-channel ad budgeting to Campaign Autopilot and acting on suggested SEO updates instead of managing each channel manually.
What to do
Go to the Growth tab in Shopify admin, turn on Campaign Autopilot, set your budget and guardrails, and review and approve the suggested SEO updates or request them via Sidekick.
When it takes effect
According to the source, the feature rolled out to all merchants as of October 28, 2026; no separate effective date is given.
Source: https://changelog.shopify.com/posts/more-channels-and-features-now-available-in-campaign-autopilot
