What changed: SimGym now adds shopping-goal-focused simulations alongside theme comparisons: AI shoppers test entire shopping journeys, product discovery, and add-to-cart confidence. Recommendations are now more direct and actionable with numbered markers linking to store page locations, and each one links to a visit summary and playback video.
Who is affected
The source points to Shopify merchants using SimGym; no other business type or sector is specified.
What it means for your business
For businesses using Shopify, this means they can test their store with AI shoppers across shopping journeys, product discovery, and add-to-cart steps, and get concrete, page-linked recommendations before going live.
What to do
Open SimGym on your Shopify store, run the shopping-journey, product-discovery, and add-to-cart-confidence simulations, match the numbered recommendations to the relevant store pages, and review shopper visit playbacks to find friction points.
When it takes effect
The source gives no effective date; the change was shared via Shopify's Changelog post dated October 28, 2026.
