What changed: Rollouts now supports catalog changes: merchants can activate, deactivate, or switch between existing catalogs at a set date and time, run experiments between catalogs on the online store, and schedule catalog changes to go live alongside theme and checkout updates in a single rollout.
Who is affected
The source doesn't name a specific business type; it describes a Shopify Admin feature for merchants who manage catalogs and pricing across markets.
What it means for your business
For businesses using Shopify, this means catalog changes can be prepared in advance and set to go live automatically at a scheduled date before a promotion or seasonal launch.
What to do
Prepare your catalogs in Rollouts ahead of a promotion or seasonal launch, set the activation date and time, test different offers between catalogs, and schedule catalog changes together with your theme and checkout updates in a single rollout.
When it takes effect
The source gives no separate effective date; the feature was announced as live on October 23, 2026.
Source: https://changelog.shopify.com/posts/schedule-and-test-catalog-changes-with-rollouts
