What changed: Shop is now open to stores that don't use Shopify Payments, reversing the previous restriction to Shopify Payments merchants. Shopify also updated eligibility requirements for all stores; stores meeting the updated requirements will appear on Shop, and those that don't won't appear until they do.
Who is affected
Merchants running a Shopify store who want to appear in the Shop app or on Shop.com; merchants using Shopify Payments who meet the updated requirements are also eligible for Shop Campaigns.
What it means for your business
For businesses using Shopify, this means stores can now get traffic referred from the Shop app and Shop.com even without using Shopify Payments, as long as they meet the updated eligibility requirements.
What to do
Check your store's eligibility status in the Shop channel in your Shopify admin, and address anything flagged there if you're not eligible. If you want Shop Campaigns, make sure you use Shopify Payments and meet the updated requirements.
When it takes effect
Announced on November 10, 2026; the source gives no separate effective date — stores become visible on Shop once they meet the updated requirements.
Source: https://changelog.shopify.com/posts/updated-eligibility-requirements-for-shop
