What changed: Turkey's Advertising Board found that a supermarket chain's website claim 'NO PESTICIDE DETECTED' was misleading, since Agriculture Ministry tests had found pesticide residue (below legal limits, not blocking sale) in sampled tomatoes and peppers. The Board ordered the ads stopped and an administrative fine imposed.
Who is affected
The source does not state a general scope; the case concerns one supermarket chain's website advertising.
What it means for your business
For businesses advertising products online, this means safety claims that conflict with actual test results (such as 'no pesticide detected') can be ruled misleading by the Advertising Board, leading to the ad being stopped and a fine imposed.
What to do
Do not use absolute safety claims in your online product descriptions unless confirmed by actual test results; review existing ad copy for phrases like 'not detected' and verify them against current test reports.
When it takes effect
The source gives no effective date; the Advertising Board decision was made at its 13 August 2026, no. 372 meeting, and the news was published on 1 October 2026.
Source: https://ticaret.gov.tr/haberler/yaniltici-reklamlara-gecit-yok
