Skip to main content
My account Let's talk about my business

News · Ads & Performance

WhatsApp marketing messages move from Cloud API to Marketing Messages API

Businesses sending WhatsApp marketing messages through Cloud API must move to Marketing Messages API. Meta will end marketing message delivery through Cloud API on October 13, 2027.

1 min read Source: developers.facebook.com

Audio summary 0:21

Headline and summary, read by a synthetic voice.

What changed: Meta announced that WhatsApp marketing message delivery will be consolidated on the Marketing Messages API for WhatsApp. Marketing message delivery through Cloud API will be discontinued.

Who is affected

The change affects businesses sending WhatsApp marketing messages through Cloud API. Messages reclassified from utility to marketing must also be routed to the Marketing Messages API.

What it means for your business

For businesses using Cloud API for WhatsApp marketing messages, this means moving their sending integration to the Marketing Messages API. Existing phone numbers and marketing message templates can be used.

What to do

Accept the Marketing Messages API for WhatsApp terms. Confirm that your integration is live on its endpoint. Check reclassified traffic and route messages classified as marketing to this API.

When it takes effect

WhatsApp marketing message delivery through Cloud API ends on October 13, 2027.

Source: https://developers.facebook.com/blog/post/2026/10/21/sunsetting-marketing-messages-on-the-cloud-api/

Related reading

First conversation

Tell us what you want to do, and we will work out together where to start.

In the first call we talk through your business, where things stand and what matters most. We say plainly which parts make sense for us to take on and which you should run yourself.

Let's talk about my business

Cookie preferences

We use measurement and advertising tools (Google Analytics, Microsoft Clarity, Google Ads, Meta Pixel) to improve the site and measure the results of our ads, only with your consent. Necessary records are always on. Details in our cookie policy.