Lunar Ambalaj · Straw and packaging manufacturing
Its ads are now steered by calls, WhatsApp messages and quote requests
We manage Google and Meta ads for a packaging manufacturer. We pointed the ad account’s goal at real buyer contact and built a line that reports won sales back to Google Ads.
The need
The company sells to businesses, and enquiries come in by WhatsApp, phone and a quote form. Google Ads was bidding mostly on people who asked for map directions; real buyer contacts showed up in reports but were not counted.
What we took on
- We took on Google Ads and Meta ads management as an ongoing service.
- We made WhatsApp and phone contacts the measure of success and moved old definitions that counted the same action twice to secondary.
- We reviewed search terms to stop budget going to unrelated searches, while keeping the ones that bring enquiries.
- We paused a low-yield campaign for a four-week test, with its settings and history kept.
- We built a line that sends sales marked in the site’s admin panel on to Google Ads.
What was delivered
- WhatsApp and phone clicks added to Google Ads’ success measures
- Duplicate conversion definitions cleaned up; map directions taken out of the bidding goal
- 30 negative keywords covering competitor names, unrelated manufacturing and retail-intent searches
- A nightly line that sends enquiries marked “Qualified” or “Won” in the panel to Google Ads, with two new conversion definitions
- A short guide for the sales team on marking enquiries
- A Meta campaign that starts WhatsApp conversations
What runs today
Google Ads now bids only on phone, WhatsApp and quote-form enquiries. The line that passes sales marked by the sales team on to Google Ads is in place and its scheduled jobs are running.
Measured
No publishable measurement for this project.
Not measured
- It has not yet been confirmed that the first marked sale reached Google Ads.
- The effect of the goal change on real enquiry numbers, and the paused campaign’s contribution, have not been reviewed yet.
- The effect on sales was not measured.
The image on this page is representative; it is not the client’s product or screen.
First conversation
Have a similar need?
In the first call we talk through your business, where things stand and what matters most. We say plainly which parts make sense for us to take on and which you should run yourself.