Mervaks · Central vacuum systems
Can now see which ads bring enquiries for each of its two brands
We run Google and Meta ads for two brands, one residential and one industrial. Phone, WhatsApp and form enquiries are tracked back into the ad accounts, and the two brands no longer bid against each other for the same searches.
The need
The company sells central vacuum systems both to homeowners and to project and industrial buyers. Its ads ran in separate accounts; website enquiries reached the analytics tool but not the ad accounts, and the two brands’ accounts were competing for the same residential searches.
What we took on
- We took on ongoing management of both brands’ Google Ads accounts and their Meta ads.
- We tracked website form, WhatsApp and phone enquiries as separate events and connected them to Google Ads.
- We blocked searches with no buying intent and left residential and brand searches to the residential brand’s account only.
- On Meta, we rebuilt the WhatsApp and Messenger welcome flow with intent buttons and a single qualifying question.
- We produced ad videos, logo animations, voice-overs and campaign visuals.
What was delivered
- Conversion tracking via Tag Manager for forms, WhatsApp and phone calls
- Enquiry conversions moved to the right category in Google Ads, with unrelated signals such as page views taken out of bidding
- The search overlap between the two brand accounts resolved
- Negative keyword lists, and display placements switched off on search campaigns
- A location-targeted campaign for a housing project, tested with three landing variants
- A second version of the Meta welcome flow
- Ad videos, logo animations, voice-overs and campaign visuals
- A monthly scorecard comparing Google, Meta, Instagram, Facebook and website traffic with the previous month
What runs today
The two brands’ ads run in separate accounts without competing for the same searches. Phone, WhatsApp and form enquiries from the site are passed to Google Ads as conversions, and results are shared monthly in a scorecard compared with the previous month.
Measured
- In September 2026 a test that created no real conversions confirmed that all three enquiry types (phone, WhatsApp, form) reach Google Ads.
Not measured
- The effect of the ads on sales was not measured; closed-sale data does not flow into the ad accounts.
- The first real conversions through the repaired tracking are still being monitored.
The image on this page is representative; it is not the client’s product or screen.
First conversation
Have a similar need?
In the first call we talk through your business, where things stand and what matters most. We say plainly which parts make sense for us to take on and which you should run yourself.