What changed: The Google Ads Developer Blog announced that a display targeting change in Demand Gen campaigns will start the week of December 1, 2026; the source page does not describe the change in detail.
Who is affected
The source points to advertisers running Demand Gen campaigns; no account type or scope detail is specified.
What it means for your business
For businesses using Google Ads Demand Gen campaigns, this means display targeting settings may change starting the week of December 1, 2026, though the nature of the change is not yet clear from the source.
What to watch
No action is required right now. If you run Demand Gen campaigns, review your campaign settings once Google publishes details of the display targeting change.
Timing
Starts the week of December 1, 2026; the exact day is not specified in the source.
Source: https://ads-developers.googleblog.com/2026/11/display-targeting-changes-in-demand-gen.html
