What changed: Meta announced it is previewing work on the Personal Agent Protocol, an open standard being developed by Meta (via Muse and Meta Business Agent) and Sierra together with partners Genesys, NiCE, Decagon, Rocket, Shopify, Stripe, and Walmart, defining how personal AI agents interact with businesses.
Who is affected
The source refers to businesses that customers reach via websites, APIs, or support systems that personal agents like Muse can visit; Shopify, Stripe, and Walmart are named as partners in this work.
What it means for your business
For businesses selling or offering support through a website or API, this signals an early step toward a shared standard for guiding personal agents like Muse to the right flow — such as a booking page, order-tracking connector, or inventory source.
What to watch
There is no required action right now. Once the technical details and rollout timeline of the Personal Agent Protocol are finalized, review how your website or API should respond to personal agents.
Timing
The source gives no effective date; this is a preview/announcement stage, with the standard still being developed by Meta, Sierra, and their partners.
Source: https://www.facebook.com/business/news/a-new-way-for-businesses-and-personal-agents-to-work-together
