What changed: Microsoft Advertising announced AI-powered campaign creation, generally available age and gender targeting on Performance Max, new search term and auction insights reporting, audience/brand exclusion pilots, an open pilot for messaging guidelines that limit AI-generated ad copy, and general availability of the Conversions API.
Who is affected
The source doesn't name a specific country or sector; it refers broadly to advertisers running Performance Max or AI Max-enabled Search campaigns on Microsoft Advertising.
What it means for your business
For businesses using Microsoft Advertising, this means they can now target by age and gender in Performance Max, view search term and auction insights reports, add brand messaging guidelines to AI-generated ad copy, and measure conversions more reliably through the Conversions API.
What to do
Review the new age and gender targeting options in your Performance Max campaigns, check the new search term and auction insights reports, and contact your account team or support if you want to join the messaging guidelines or audience/brand exclusion pilots.
When it takes effect
Age/gender targeting, search term reporting, auction insights reporting, and the Conversions API are already available; device targeting rolls out in the coming weeks, and search term landing page reporting starts rolling out mid-November.
