What changed: Microsoft Clarity added three new capabilities: Agent Activity shows which AI agents visit a website, what actions they take, and where they encounter friction; Conversational Analytics lets users ask plain-language questions and get recommendations backed by real session recordings; Brand Agents makes products discoverable in Microsoft Copilot and Bing and helps local customers find services and book appointments.
Who is affected
The source refers broadly to businesses with websites; it does not name a specific industry or country.
What it means for your business
For businesses using Clarity, this means being able to see which AI agents visit their site and where those agents run into friction, plus the option to make their products discoverable in Copilot and Bing.
What to watch
No action is needed right now. Once the full announcement on the Clarity blog shares access and rollout details, review Agent Activity, Conversational Analytics, and Brand Agents for your site.
Timing
The source doesn't give an effective date; the post itself is dated November 04, 2026, and points to the Clarity blog for availability details.
